About THEANIMALS™
It all started with Rosie
It began with Rosie and her human, Jo. A palpable connection between two species, bound by shared moments and an uncanny understanding. A realisation of humanity’s façade sparked a desire to break convention.
With over 25 years of industry-leading fashion experience and a passion for style, design, and art, Jo Goldman recognised a clear gap in the market. Inspired by Rosie, both muse and companion, Jo pioneered an innovative and disruptive entry into species-fluid fashion, founding THEANIMALS™ in 2020.
Curating an identifiable, edgy collection of accessories and lifestyle products for all, THEANIMALS™ challenges gender, norms, and perception. The brand crafts pieces for he, she, they, and them—whether animal or human, master or pet.
Unleashing a new era of species-fluid fashion for the well-dressed and well-trained, THEANIMALS™ is a destination for luxury items designed to be shared without distinction. Embracing a slow-fashion philosophy, the brand collaborates with creatives and artisans worldwide to create enduring designs for those who lust after life’s finer pleasures, no matter how many legs they have.